Taylor Swift's Eras Tour may have concluded on Sunday night in Vancouver, but the 21-month tour has already cemented its place in history. With $2 billion in ticket sales, the Eras Tour is now the most financially successful tour of any and all eras.
Swift closed out the discography-spanning tour with a three-night run in Vancouver, Canada, marking her 149th and final performance of her three-hour-plus setlist in front of a screaming crowd. The New York Times reported and Vanity Fair has confirmed that the singer took in an eye-popping $2,077,618,725 in ticket sales from the run, the first time a dollar amount for the tour has ever been released.
That’s not just breaking the record for the highest ticket sales for a tour, it’s blowing it out of the water. For context, in late August, Billboard reported that Coldplay had nabbed the top spot on the all-time list, racking up $1 billion in ticket sales over two-and-a-half years and 156 dates of their Music of the Spheres World Tour. Swift more than doubled that figure with fewer shows and a shorter timespan. P!nk’s 128 dates over the last year and a half, according to the outlet, commanded nearly $700 million in sales.
Swift has been generous with her earnings, too, doling out some $55 million in bonuses to tour employees when closing out the U.S. leg of the tour, a number that has now risen to $197 billion in bonuses for crew overall over the course of the tour, People reported and VF confirmed. She's shared the wealth, literally, with her dancers, truck drivers, physical therapists, and everyone in between as a thank you on top of their salaries.
Of course, it’s no secret that the tour has been successful: Swift is the first billionaire to have earned the financial status solely based on her performances and recordings, and the Eras Tour has been impactful enough to shift demand for flights to Europe during her stint there, and for the Federal Reserve to publish a study based on the tour stops’ impact on local economies. She also contributed $5 million to a local food bank to help with Hurricane Milton and Helene relief, as well as donations to area philanthropies along her tour’s path over the past two years.
Swift’s touring company released other impressive numbers from the tour’s run: 10,168,008 people attended the shows, with an average ticket price of $204. That’s as if all of New York City's residents went to a show, and two million of them brought an out-of-town bestie. That’s like if everyone in Los Angeles attended twice, and half of them decided to go for a third time.
The most-attended show of the tour was February 16, 2024, in Melbourne, Australia, with 96,006 Swifties packing the stadium. Beyond the official ticket sales, Swift also raked in tour proceeds on merchandise sales, and various resellers lined their pockets with markups on the sought-after tickets throughout the tour. Swift also released a new album, The Tortured Poets Department in April, while on tour, the extended Anthology edition of which was released on physical media for the first time on November 30 and has popped the title back to the top of the sales charts. That’s not even to mention the latest additions to her re-recording project, Speak Now (Taylor’s Version) and 1989 (Taylor’s Version), both of which she announced and released while on the tour.
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