Disney+ has joined Netflix and Max (and a bunch of other streamers) with a new Top 10 compilation on its home screen. Disney’s version is just a bit more complicated than those other guys.
On Wednesday, Disney+ rolled out “Top 10 Today,” an effort to boost engagement and help people find something new to watch.
But unlike how Netflix calculates its Top 10, views here are “a component” of the algorithmic formula, but “not the sole determining factor,” per Disney’s announcement. The Disney+ rankings are based on views, yes, but also the growing popularity of that piece of content. In other words — ours — if it trends, it Top 10s. Feel free to borrow that, Disney.
Top 10 Today will appear different for different users. If you also subscribe to Hulu via the Disney Bundle, Hulu’s stuff is eligible for the list. A profile’s content ratings factors in as well. So you won’t see “The Bear” pop up in your Top 10 if you only subscribe to Disney+, and you won’t see “Deadpool” if your parental controls filter out the R-rated stuff.
The Top 10 set is not currently available for Junior profiles.
As of June 30, 2024, the core Disney+ streaming service had 118.3 million subscribers; with Disney+ Hotstar, which is essentially Disney+ in India, the number grew to 153.8 million. Hulu had 51.1 million subscribers. We will get an update on those subscription numbers when Disney reports its July-to-September 2024 earnings on November 14.
Disney+ and Disney’s overall direct-to-consumer business finally reached profitability last quarter, doing so a quarter ahead of CEO Bob Iger’s original expectations. That’s the first time it would do so since Disney+ launched in November 2019, though it nearly got there in the first quarter of this year.
Here is how the Top 10 Today will look: