The New Season Beauty Launches Taking Over Our Shelves This January

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2025 has barely begun and already there’s so much to be excited about in the realm of beauty.

As we emerge from our holiday hibernation, the beauty world awakens with an exciting array of new launches to refresh your summer rituals. This season’s offerings spotlight protection, celebrate individuality, and encourage fuss-free fun.

From a weightless SPF that makes taking care of your skin that much easier to sun-kissed fragrances that capture the spirit of the season, this wave of new beauty offers something to elevate every step of your regimen.

Ahead, peep all the new season launches occupying our group chats and beauty shelves.

A new mineral sunscreen to write home about

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For anyone endeavouring a mineral sunscreen, the feedback is generally all the same: an uninspiring texture that doesn’t exactly compel us to slather it on our faces day in and day out. But alas, we do what we must.

This year, though, things are different. Australian brand Ultra Violette, which disrupted the SPF game with its sunscreen serum, has tackled the gluey textures of mineral formulations and now brings us Future Fluid™, a superlight mineral SPF 50+ serum that glides on the skin seamlessly and leaves you with a natural (and protected) glow—just in time for summer!

Glow beyond limits with Rationale’s latest launch

Rationale The Radiance Booster Serum, $160 SHOP NOW

The summer days ahead promise plenty of indulgent afternoons spent in the sun, but even when we’re diligently applying our SPF, our skin’s moisture levels can take a hit. This season, meet your new skincare essential: Rationale’s The Radiance Booster Serum. Infused with sodium hyaluronate and skin-like glycerin, this water-based marvel enhances hydration, plumping and smoothing the skin for a luminous, radiant finish.

Gentle enough for all skin types, this serum effortlessly slots into your AM or PM ritual, prepping your complexion for brightening, protective, or reparative care. With 85 percent of users reporting softer and glowing skin, this serum is your ticket to achieving the famed Rationale glow.

Late last year, Bottega Veneta introduced its first fragrance collection under the watchful eye (and nose) of former creative director Matthieu Blazy. Rooted in house heritage, the collection is inspired by Bottega Veneta’s origin city of Venice, as well as the house’s signature leather weave, the Intrecciato.

Each scent captures the essence of a far-flung place: The warm, sunny Colpo di Sole. The fresh and elegant Come With Me. The woody and salty Acqua Sale. The sophisticated and seductive Déjà Minuit. And the peppery Alchemie.

augustinus Bader The Rich Eye Cream, $313, 15ml, available from early February at Mecca

Fans of the Augutinus Bader ‘The Rich Cream’ rejoice. The Rich Eye Cream is about to hit stores! Yes, come early February, AB fans will be able to shop the luxuriously thick and creamy eye cream, so thick in fact that it promises to visibly firm, de-puff and smooth. By intensely hydrating the under eye area, it is said to reduce the appearance of fine lines and wrinkles and instantly illuminate the skin.

Clean, vegan and formulated without fragrance, the brand has such a good name in skincare, you’ll be hard-pressed to find a pod come March. Don’t miss it.

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