A major This Morning boss has stepped down.
After a decade of steering the ship, This Morning editor Martin Frizell has announced his departure from the role. The telly veteran first joined forces with ITV back in 2014 as the Editor of Loose Women before taking the reins of This Morning, which he plans to bid farewell to in Spring 2025.
Married to former GMTV star Fiona Phillips - who publicly fought her Alzheimer's diagnosis at 62 last year - Martin explained his decision: "Next year I'm expecting my family priorities to change so I need to free up time for them. I love my team at ITV and will miss them and the thrill of live telly but it's an always on, 24 hours a day, seven days a week commitment and I won't be able to do both."
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He also added: "It's been a privilege to lead truly great presenters and producers, between us we've turned out more than six thousand hours of live topical telly, that's around 20,000 items and whilst the gongs are always nice. I'm most proud of the change we made to so many lives, even saving a fair few with our campaigns on anti suicide, menopause, testicular cancer and 'how - to' items. This juggernaut is the toughest test for any broadcast journalist."
Kevin Lygo, ITV's big boss of Media and Entertainment, chimed in with accolades for Martin: "This Morning is an iconic show in ITV's schedule, and heading the team for a decade, producing more than ten hours of original, topical, live television every week is an amazing achievement."
ITV's Managing Director of Media and Entertainment, Kevin Lygo, praised Martin's work, saying: "As a programme and a brand, Martin has made sure the show continues to be a household name, an award-winning staple of the schedule with a growing successful presence in digital and social. On behalf of the ITV Network, we thank Martin and wish him the very best for his future ventures.", reports the Mirror.
Emma Gormley, Managing Director of ITV Studios Daytime, added: "Martin has brought so much success to This Morning over the last decade which has seen an evolving landscape of changing and diversifying viewing habits. Under Martin, This Morning is now one of the nation's most engaged formats, on both ITV and social platforms, hitting an amazing 1 billion views across this year alone; an incredible legacy."
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