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An integration with LTK, an app that lets consumers shop from creator and influencers’ recommendations, is rolling out on TikTok, according to videos by select creators viewed by TechCrunch. The collaboration could boost fashion creators’ ability to earn affiliate commissions via LTK, while also making it easier for consumers to locate the clothes and accessories creators are talking about.
If you follow fashion creators on TikTok, then you know about LTK (formerly LiketoKnow.it and RewardStyle). The app looks something like Pinterest or Instagram, but creators can post what they’re wearing and link directly to the websites in question so viewers can buy the items, too.
TikTok and LTK have both changed online shopping by giving consumers more information about what they’re ordering — if you’re trying to figure out what size to order, for example, you can search specific items and their sizes on each respective app. If the brand is popular enough, odds are that you’ll be able to find a creator modeling the clothes who has a similar body shape to you, making it easier to decide if you want to order the product.
Linking the TikTok and LTK apps together only makes that experience more seamless and boosts TikTok’s reputation as a shopping app, not just an entertainment destination.
Image Credits:TikTok, screenshots by TechCrunchWhen a creator uses the new LTK integration, a link to the item on LTK will appear in the comments section. For now, this only shows up within the TikTok app.
LTK confirmed the feature exists, was but was unable to provide further comment or details at this time. However, creators on Threads have posted about being invited to the program, in addition to the videos creators posted on TikTok with links to LTK.
Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.
Send tips through Signal, an encrypted messaging app, to (929) 593-0227. For anything else, email amanda@techcrunch.com.
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