'Trump effect' pointed to as a major reason for Miss Denmark's Miss Universe win

The 73rd Miss Universe crowned a new winner in Mexico City on Saturday evening, with some people crediting Donald Trump's recent election win for the result.

Victoria Kjaer Theilvig, 21, of Denmark beat out more than 120 other contestants to come out on top, a year after the competition came under criticism for featuring married, plus-sized and transgender contestants.

As a result the pageant was more traditional in 2024, despite the pageant recently being bought by a Thai medial mogul is known to be a defender of trans rights.

Nevertheless, some fans on social media credited Trump's recent election win for Theilvig's triumph, as they believe it's bringing with it an end to woeness and a shift in society's values.

"Trump wins and a woman finally wins Miss Universe. The world is healing," one fan wrote on X, while another added: "It's the Trump effect in action."

"Can we call this Trump's effect?" one user asked. "I can't believe this."

Another wrote: "This is Miss Denmark, who was just crowned Miss Universe. It's the Trump Effect in action. Had Kamala won, the prize would've gone to a 40-year-old transgender."

Although some Trump fans were quick to suggest his influence played a role in who won, it should be noted that there were no trans contestants in this year's pageant.

Also, the 2023 Miss Universe was't won by a trans contestant either. Sheynnis Palacios took home the honor, becoming the first woman from Nicaragua to do so.

Who is Victoria Kjaer Theilvig?

As for this year's winner, Victoria Kjaer Theilvig has been competing on the pageant circuit for years.

She was second-runner up at Miss Denmark 2021. She joined the Miss Grand International franchise the following year and represented Denmark at Miss Grand International 2022, where she placed inside the Top 20.

Theilvig was named Miss Universe Denmark in September after Emma Heyst, who had been crowned, declined to compete in the international pageant.

The competitive dancer and aspiring lawyer became the first Danish Miss Universe, and will now spend the next year attending social gatherings, campaigning for humanitarian causes and speak at high-profile forums and events.