Popeye’s had better get its act together.
Chick-fil-A‘s new special sauce is a streaming service called Chick-fil-A Play, a free app with family-friendly series, podcasts, games, and books. We’ll give you a moment for that to set in: Chick-fil-A is now making original streaming shows for its original streaming service.
All good? OK.
First up is “Legends of Evergreen Hills,” an animated series that basically places a girl, Sam, and her friends as the defenders of kindness sparks. As in, whenever you do something kind, you create a spark — a tangible expression of kindness on the show.
Alright, so pretty much there’s a secret world accessed through a glowing door (“Encanto,” much?) that we think houses all of the sparks caused by real-world kindness. And there’s maybe a tree that holds all of the sparks and a ne’er-do-well who wants to steal spark power. And so The Timekeeper names Sam his apprentice and — well, just watch the trailer below and/or the series on November 18.
If “Legends of Evergreen Hills” doesn’t do it for you, Chick-fil-A Play will also feature the Chick-fil-A Cows (a proper noun in the Chick-fil-A-verse, of course) in “playful new adventures,” according to a press release. Those cows are crazy — you’ve seen the billboards.
Chick-fil-A Play is “designed for parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in-between,” the fast-food chain’s Monday announcement reads. “Anywhere in-between” here would only be the ride home from the drive-thru, right?
Anyway, look out, Netflix.
“Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals,” Dustin Britt, Chick-fil-A’s executive director of brand strategy, said in a statement. “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining ‘Play’ for our Guests, in a unique way through entertainment that really encourages time together.”
Chick-fil-A Play also includes jokes and conversation starters “to spark more talking, laughing and playing together.” There’s that “spark” thing again. The app will also have video-based recipes and crafts — and presumably it will be streamable on Sundays.
“Legends of Evergreen Hills” premieres November 18 on the Chick-fil-A Play app. Watch the trailer here:
Chick-fil-A is the third-largest fast food restaurant in the U.S. The company, which has more than 3,000 restaurants in the U.S., Canada, and Puerto Rico, plans to expand into Europe and Asia by 2030.