We are still a few weeks away from the big event but there are already some worthwhile Black Friday fashion deals. From high-street stalwarts to unbeatable high-end investments, there's no shortage of discounts.
Although it can be tempting to splurge on discounted clothes when the sales period starts, the best deals to be found are on items that were already on your wishlist or that you know will get endless wear in your autumn/winter 2024 capsule wardrobe.
As a shopping editor, I know a great fashion deal when I see it—I spend most of my days browsing the best online stores to uncover the items that are actually worth splurging on. I've scoured through the early Black Friday fashion sales and collated all the pieces that I genuinely think are a brilliant deal and will more than earn their keep in your collection.
Even brands that haven't launched their official Black Friday sales have impressive sales running, so it's never too early to score a bargain on the best winter coats, trendy boot styles or coveted accessories.
Best Black Friday fashion deals today
- Coggles: 25% off selected lines plus huge sale selection
- H&M: Extremely low prices on wardrobe staples
- Luisaviaroma: Big savings on premium brands
- Massimo Dutti: Save on outerwear and autumnal staples
- Mytheresa: Shop discounted last season designer
- Nobody's Child: Get over 70% off outlet items
- SSENSE: Shop independent and designer brands in the sale
- Zalando: Shop early Black Friday discounts of over 50%
- Zara: Savings of over 50% in all departments
The best early Black Friday fashion deals
You don't have to wait until the end of November for Black Friday fashion deals - high end and high street brands alike have already launched discounts, with savings of over 50% to be had. These are the items that I think have an unbeatable discount or are true capsule wardrobe essentials worth investing in.
Top fashion deal picks from a shopping editor
Is Zara doing Black Friday deals?
Yes, Zara usually takes part in the Black Friday sales. In previous years, the brand has launched its sale the evening before Black Friday itself and run it until the Sunday evening. So, if you want to make the most of Zara Black Friday, you only have a small window to shop.
Do any luxury brands do Black Friday?
It is unlikely that we will see individual luxury brands taking part in sales events on their own websites this Black Friday, but you can always find discounted high-end items in the Black Friday sales of sites like Net-a-Porter, Selfridges, Mytheresa, Luisaviaroma and more. It's worth scoping out which department stores stock the brands you're hoping to score a deal on and check them regularly over Black Friday and Cyber Monday.
Does everything become cheaper on Black Friday?
Although most brands take part in some sort of Black Friday sale, not every retailer offers discounts during this period. But it's also important to know that just because an item appears to be discounted for Black Friday, that doesn't necessarily mean it's a good deal. Take some time to browse rather than impulse buying to be sure that you're getting the best possible deals and discounts.
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