Womenswear Label Veronica Beard Partners With the NFL on 32 Timeless Team Jackets

1 month ago 14

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On the heels of Alice + Olivia’s partnership with I Am a Voter, another luxury womenswear label with a celebrity following is dropping a limited-edition collaboration that blends sophisticated style and team pride. Gameday gear just got a whole lot cooler thanks to the new NFL x Veronica Beard collection.

The Hollywood-loved fashion label has teamed with the NFL to launch a capsule of premium dickey jackets customized for all 32 teams. Inspired by the silhouette of the brand’s best-selling and Hollywood-loved Miller Dickey Jacket (coveted by Anne Hathaway, Jennifer Lopez, Gisele Bündchen and Sarah Jessica Parker), the new jackets feature the team logo with exclusive NFL shield buttons and lining. They’re crafted from wrinkle-resistant scuba with subtle stretch, blending a polished look and comfortable feel.

The NFL x Veronica Beard Dickey Jacket Collection is available for pre-order beginning Oct. 21 at veronicabeard.com, and 21 of the 32 team jackets are also available to pre-order on neimanmarcus.com. Pre-orders will ship on the capsule’s official release date of Nov. 12.

Each jacket is engineered with a removable French terry hoodie dickey in team colors, but you can switch it up by zipping in any of the other dickeys from Veronica Beard, including cashmere, denim and wool options.

Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010, the brand began as a simple rack of dickey jackets, so this collab is very true to its roots. “As fashion and sports enthusiasts, we are so excited to offer our customers an elevated alternative to traditional fan apparel,” says Veronica Miele Beard of the collection.

Available in sizes 00-14, each jacket retails for $998 and is available for purchase now.

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