WWE has announced a major multi-year partnership with Cosm, an immersive technology and entertainment company, to bring its premium live events to fans in "Shared Reality," per a press release.
WWE press release regarding their multi-year partnership that will see PLEs delivered to fans in Shared Reality at Cosm’s experiential venues in Los Angeles and Dallas 👇 pic.twitter.com/PUbqE6h0he
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This collaboration will allow fans to experience WWE events like WrestleMania, SummerSlam, and the Royal Rumble in Cosm's experiential venues in Los Angeles and Dallas.
Cosm's large-scale 87-foot diameter 12K+ LED domes, located at Hollywood Park in Los Angeles and Grandscape in Dallas, will provide fans with a virtual front-row seat to major WWE events.
The technology merges high-quality visuals with the energy of the live crowd, creating an immersive experience that bridges the virtual and physical worlds.
The partnership kicks off with the 2025 Royal Rumble in February, where fans in Dallas will be transported ringside to Lucas Oil Stadium in Indianapolis.
Fans attending events at Cosm's venues will feel as though they're right in the action, with future events including Elimination Chamber to be shown at both locations. Cosm's venues, which also feature elevated food and beverage service, aim to create a unique environment for fans to enjoy WWE's biggest shows in a new way.
This new partnership is part of WWE's continuing expansion into new forms of media, including its widely-hyped deal with Netflix to live stream Monday Night Raw.
The press release reads:
"January 9, 2025 – WWE, part of TKO Group Holdings (NYSE: TKO), and Cosm, a leading immersive technology, media, and entertainment company, today announced a multi-year partnership that will see WWE Premium Live Events – such as WrestleMania, SummerSlam, and Royal Rumble – delivered to fans in Shared Reality at Cosm's experiential venues in Los Angeles and Dallas."
"Fans attending WWE events at Cosm's venues will be transported ringside to arenas and stadiums around the world, providing them with a front row seat to WWE Premium Live Events and putting them inside the action alongside fellow passionate WWE fans, starting with Royal Rumble at Cosm Dallas on Saturday, February 1, 2025."
"Cosm's experiential venues in Los Angeles (Hollywood Park) and Dallas (Grandscape) – both major hotspots for WWE fans and previous WrestleMania host cities – feature large-scale 87-foot-diameter 12K+ LED domes that bridge the virtual and physical worlds by merging state-of-the-art visuals with the energy and atmosphere of the crowd alongside an elevated food and beverage service."
"'At Cosm, we bring fans together to experience the biggest and best events in the world, wherever those events may be taking place,' said Peter Murphy, Senior Vice President of Media and Content, Cosm. 'Now, we get to showcase the WWE in Shared Reality, delivering another incredible way for fans to experience their shared passion.'"
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"'Cosm is redefining the future of fan experience,' said Alex Varga, Co-Head of Revenue, WWE. 'WWE Premium Live Events are larger than life, and with such an innovative partner in Cosm, we will collectively bring the energy of our biggest moments to an expanded WWE universe.'"
"The addition of WWE Premium Live Events adds to Cosm's extensive slate of live sports and entertainment programming, which continues to expand through official partnerships with the NBA, UFC, NFL, ESPN, NBC Sports, TNT Sports, FOX Sports, Prime Video, CBS Sports, and more."
"Cosm opened doors to its first venue in Los Angeles at Hollywood Park, adjacent to SoFi Stadium, in July 2024, and its second venue in Dallas at The Colony's Grandscape in August 2024. The company last year announced its third location will be in downtown Atlanta's Centennial Yards and its fourth venue will be located in downtown Detroit, adjacent to Campus Martius."
"Tickets for Royal Rumble (Saturday, February 1) and Elimination Chamber (Saturday, March 1) can be purchased immediately at Cosm.com or via Cosm's fully integrated app, which is available in the App Store and on the Google Play Store."
"Ticketing information for WrestleMania 41 (April 19-20, 2025) will be announced at a later date."
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