11 Products For Dry January and Beyond, According to the Founder of Sober(ish)

The Expert Edit features interviews with specialists about the products they swear by in their chosen field. For the latest installment, we spoke to Kim Gamez, founder of non-alcoholic marketplace Sober(ish), about her top product recommendations for self-care and living a Sober(ish) lifestyle.

Kim Gamez is an entrepreneur and mom of five who launched her non-alcoholic marketplace, Sober(ish), by happenstance. "My mom and I started sharing our reviews of non-alcoholic alternatives online just for fun. We never imagined it would spark a movement or turn into a thriving company," she says, continuing, "Now, Sober(ish) is empowering people to embrace a more mindful approach to drinking, and we're shocked to report that we are on track to hit $1 million in sales within our first year." It's the perfect time for a company like Gamez's to thrive — what with the sober curious movement going strong, especially amid Dry January, and increasing reports on the severe health risks of drinking alcohol, according to The New York Times.

Sober(ish) offers a line of drops and shots that consist of a balanced ratio of Delta-9 THC and CBD to help users achieve a "wine-like buzz without the hangover," according to the brand. The retail site is also stocked with everything from mocktail mixers and beverage enhancers to energy gummies. Having launched in 2023, Sober(ish) has grown organically by maintaining authenticity and relatability through all marketing — and Gamez is as the heart of that. "[We're] simply being ourselves on social media – bloopers, swearing, tears, and all! I've learned that people connect with genuine, unfiltered content. This has impacted how I approach other areas of my life, encouraging me to embrace vulnerability and authenticity in all my interactions," she says.

In the spirit of keeping it candid, she's also provided PS with her top product recommendations for a Sober(ish) lifestyle — from her favorite food and beverage staples and cooking gadgets to a fitness tracker and wardrobe essential. Click through to shop her must haves and learn how she uses each of them.