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Pieter Mulier has his finger firmly on the pulse of who’s hot in the modeling world. After all, since Mulier took over as Alaia’s creative director in 2021, campaigns have gone to Mona Tougaard, Anna Ewers, Anok Yai, Kaia Gerber, Gisele Bündchen, and Loli Bahia. The Belgian designer fixes his gaze upon more models of the moment, with the unveiling of Paris-based fashion house’s Winter/Spring 2025 campaign offering. Models Alix Bouthors, Mona Tougaard, and Fei Fei Sun star in the latest Alaïa campaign, via the lens of photographer David Sims.
The Winter/Spring 2025 Alaïa Campaign:
IMAGE | MAISON-ALAIA.COMRead below the reactions of theFashionSpot’s forum members:
“Why is it always the case these days that a more glamorous or elegant collection has the be photographed in a raw style? I get the idea of juxtaposition but it’s so tired at this point,” critiqued avonlea002.
“I like it but it’s a bit cold, no? Not that it doesn’t work, but I would like to see more personality and warmth. This lacks connection to the audience even if that fur is selling it,” reese06 commented.
“I prefer this to what Tyron Lebon was doing. Feels more appropriate!” voiced ellearchivist.
Also a fan was forum member br3ncon1. “I want to live in that fur coat. This campaign is selling it for me, great casting too,” they applauded.
“I love everything Alaïa has done and is currently doing – this campaign included. Pieter earns more and more of my respect with each season,” raved jeremydante.
IMAGES | MAISON-ALAIA.COMSee more of Alix Bouthors, Mona Tougaard, and Fei Fei Sun for the Winter/Spring 2025 Alaïa campaign and join the conversation, here.
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