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In New York, AllSaints’ latest pop-up in SoHo opened on 1 November.
Situated at 500 Broadway, the space spans 5,300 sq ft and incorporates original architectural features such as exposed brick walls and white cast-iron columns, while showcasing recent collections on feature walls. The pop-up will be open for the next two months, serving customers during the busy holiday period.
As part of the brand's US expansion, AllSaints opened a new store in Belmont Park Village, New York on 17 October. The store spans 2,538 sq ft, featuring high ceilings that accommodate elements of the brand’s new design concept, such as Venetian plaster and a suspended chandelier.
Additionally, it has recently opened its first Chinese outlet store in Shanghai Village, a short drive from Pudong Airport. The new store opened in August and is now one of three AllSaints stores in the city. Spanning 1,970 sq ft, the store offers a curated selection of AllSaints’ collections.
In London, a new store on Brompton Road is set to open on 22 November, in time for the peak Christmas trading season.
AllSaints has also expanded its reach in Liverpool with the opening of a new store in Liverpool ONE.
In Europe, AllSaints has bolstered its presence with a new store in Outletcity Metzingen, one of Europe’s largest shopping outlets, 30 minutes away from Stuttgart in Germany. The outlet’s new AllSaints store opened on 7 November.
Peter Wood, CEO of AllSaints, said: "This year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores with the first AllSaints store in Africa opening earlier in the year, and now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia.
"Our SoHo pop-up showcases what we can achieve with amazing teamwork right across our business, as well as our desire to provide as many customers as possible with as many ways as possible to enjoy our brand. We are looking forward to the holiday season and excited about our plans for 2025."
English (US) ·