An iOS update will give iPhone 15 Pro owners Visual Intelligence

iPhone 15 Pro owners will soon have one less reason to consider upgrading to an iPhone 16 series handset. Visual Intelligence, Apple's equivalent to Google Lens, is coming to the 2023 Pro-series flagships, according to Daring Fireball.

Owners of the iPhone 16 and 16 Pro can trigger Visual Intelligence with a long press of their dedicated camera button. But like the recently announced iPhone 16e (which also supports the feature), the iPhone 15 Pro and Pro Max don't have a physical camera button. So, all three phones will have to assign it to the Action button or use a Control Center shortcut, which will arrive in an upcoming software update.

Apple hasn't said which iOS version will bring the Apple Intelligence visual search feature to the iPhone 15 Pro series. However, Daring Fireball's John Gruber suspects it will be in iOS 18.4, which could arrive "any day now" for beta testers.

Part of the Apple Intelligence suite of AI features, Visual Intelligence lets you point your camera at something and use AI to analyze it in real time. It does a few things on its own, but it gets more useful with info from its persistent onscreen shortcuts to ChatGPT or Google Image Search.

So, say you find a set of towels in your closet with a unique pattern. You really like those dang towels and want to buy more, but you can't remember where you got them. Activate Visual Intelligence, choose the Google search shortcut and see if your beloved rags are among the web results that pop up. Alternatively, you could use ChatGPT to ask it about the product and where to order it.

Visual Intelligence can also do a few things without the help of Google or OpenAI. You can interact with text: translate, read aloud and summarize. Or learn about a business you point your phone toward: view its hours, menu and services or buy something from it.

So, iPhone 15 Pro and Pro Max owners should get a taste of that before long. And perhaps even sooner for those willing to brave the (sometimes rough) waters of beta software.