Apple unveils M4-powered iMac, starting at $1,299

3 weeks ago 4

Apple kicked off “Mac week” by unveiling a refresh to its perennial favorite all-in-one, the iMac. The big news here is the addition of the newish M4 chip, which the company says is 2x more powerful than the original M1 iMac. The new desktop notably arrives alongside the general availability of Apple Intelligence, which debuts as part of the macOS Sequoia 15.2 update.

The system is built around a 24-inch 4K display. Above this is a 12-megapixel webcam, built for the company’s Centerstage feature. The four ports on the rear of the device, meanwhile, are now a faster Thunderbolt 4. These are accompanied by a long awaited refresh to the company’s keyboard, mouse and trackpad accessories, finally ditching Lightning for the far more ubiquitous (and generally better) USB-C.

The new iMac is now available for preeorder at $1,299. That will get you an 8-core CPU, an 8-core GPU, and 16GB of memory, upgradable to 32GB, 256GB, and up to 2TB. There’s also an option with a 10-core CPU and 10-core GPU, starting at $1,499. Other upgrades include the nano-texture display for reduced glare.

The M4 iMac starts shipping November 8. Color options include green, yellow, orange, pink, purple, blue, and the classic silver.

Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Juniper.

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