Burgundy Is Chic, But This Pretty Colour Trend Is Destined to Take Over in 2025

Although we might *technically* be bang in the middle of winter, my mind is already consumed with thoughts of spring/summer 2025. Invigorated by the recent blue skies and frosty breeze I'm feeling optimistic, energised and ready to embrace a brighter colour palette.

Starting with the single colour trend that's been on my mind since the SS25 runway shows back in February, the pretty and playful powder pink colour trend is the only colour I'm interested in styling right now. Undeniably optimistic, this joy-sparking shade has a gentle yet energising tone that can entirely steer the direction of an outfit.

Pinned by designers as one of the breakthrough colour trends of the new season, the feminine shade was a resounding success at Fashion Month, appearing in a generous number of collections including Erdem, Jason Wu, Ferragamo, Alaïa, Khaite and so many others.

An evolution from the Barbie pink shades that dominated social media throughout summer last year, this colour offers a similarly feminine energy while being so much easier to style.

Model wears a powder pink dress on the Jason Wu Spring/Summer 2025 runway.

While this pleasing shade has a fresh energy that makes it feel particularly applicable for the spring/summer season, it's actually a colour that can work really well with a moodier, winter colour palette. Pairing oh-so-well with the rich burgundy shades that have dominated new-in sections this winter, a powder pink pairing adds dimension to the deep colour, weaving in lightness and brightness without detracting from the rich and glossy energy.

Model wears a powder pink suit on the Erdem Spring/Summer 2025 runway.

While the trend is set to find its wings come spring 2025, we're already seeing whispers of the pretty colour slowly seeping into the fashion scene. Beyond the runway's obsession with the pastel shade, we've seen a huge spike in the trend in line with the Wicked press tour that kicked off earlier this month. Styled to premier after premier by Ariana Grande, the star has put her preppy twist on the powdery colour that her character styles throughout the movie, sparking a new-found love for the charming colour amongst theatre fans and the celebrity conscious everywhere.

Set to emerge as the colour of 2025, I'm keen to shop some key pieces ahead of the rest. If you are too, then read on to discover the colour trend below, as see how celebrities, influencers and designers are styling the trend now.

DISCOVER AND SHOP THE POWDER PINK COLOUR TREND HERE:

Style Notes: Actor Simone Ashley was all wrapped up in the pretty colour trend for a red carpet appearance with Tiffany & Co.

Style Notes: The runways have already affirmed that this colour trend will be big news next season—just look to Ferragamo's most recent collection.

Style Notes: Pluck a dress in the pretty pink shade and layer over a structured blazer for a formal take on the feminine trend.

Style Notes: I wasn't surprised to see Margot Robbie style the low-key colour trend after opting for the brighter Barbie pink shade for most of last year.

Style Notes: Double down on the trend and layer up your look with multiple pops of pink.

Style Notes: Betty Bachz paired her powdery pink dress with burgundy heels for the Wicked red carpet.

Style Notes: Don't stop with the outfit, embrace the colour trend in the form of accessories this season, too.