Coleen Rooney's jungle 'secret weapon' Applied Nutrition launches star-studded pop-up store

Applied Nutrition's first-ever pop-up store in Liverpool attracted a host of A-list names to celebrate its opening, with Coleen Rooney's wellness brand taking centre stage

The grand opening of Applied Nutrition's first-ever pop-up store in Liverpool was a star-studded affair, attracting celebrities from the worlds of fitness, sport, and television.

The event was backed by Coleen Rooney, who recently invested in the brand, and saw a host of famous faces including Love Island's Gemma Owen, Hollyoaks actress Nicki Sanderson and her boyfriend Anthony Quinlan, Leicester City footballer Conor Coady, Liverpool legend Jamie Carragher, and boxing champ Callum Smith.

VIP guests were treated to the brand’s top-selling products, from protein powders and pre-workout supplements to protein waters. One standout product was the Hair, Skin, and Nail collagen supplements, a favourite of Coleen Rooney herself, showing her personal influence on the brand's offerings.

While Coleen couldn't make the launch due to her recent stint in the I’m A Celebrity jungle, fans can look forward to her making a grand appearance in the coming weeks. The media personality and entrepreneur is also gearing up for the launch of her own product range at a glitzy event in London this January, adding more buzz to her burgeoning wellness empire.

Thomas Ryder, CEO of Applied Nutrition, expressed his enthusiasm about the company's growth and the support from industry leaders: "This is a pivotal moment for us as we expand our brand's presence, and we couldn’t be happier to have such a fantastic turnout to celebrate with us," he said. "Having some of the biggest names in the industry here today shows just how far we’ve come, and we’re beyond excited to have Coleen visit the store soon to promote her own line of Applied Nutrition products."

Meanwhile, there's a buzz on social media that Coleen may have taken her wellness and vitamin products into the I'm A Celebrity Jungle, with fans speculating that collagen capsules are behind her vibrant glow during her stint in Australia.