David Yurman Launches Star-Studded Holiday Campaign With Winnie Harlow, Kyle Kuzma and More (Exclusive)

3 weeks ago 3

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

David Yurman’s 2024 holiday campaign includes its most influential cast to date. Starring friends of the house, the shoot captures model Winnie Harlow, basketball player Kyle Kuzma, actor Sterling K. Brown, actor and model Hero Fiennes Tiffin, model Arizona Muse and model and actress Iris Law in New York City, home to the jewelry brand.

Through a series of images and four videos highlighting David Yurman’s signature Sculpted Cable, Chevron, Curb Chain and Madison collections, the campaign takes viewers through various holiday scenes across the city. Beginning at the brand’s 57th St. Flagship store and making its way through a hotel filled with dinner parties, dancing and friendship, the story unfolds with celebration and companionship at its core.

David Yurman DY Madison Chain Necklace

David Yurman Chevron Woven Bracelet

At the root of the brand’s identity is the cable motif, inspired by The Metropolitan Museum of Art in New York City. The campaign almost serves as a love letter to the city behind this unique and coveted design code.

The brand’s Chief Marketing Officer, Carolyn Dawkins, tells THR, “David Yurman was built in New York City by a family of artisans, so the city has served as a key source of inspiration for our work over the years. For this year’s holiday campaign, we wanted to honor our brand’s heritage and celebrate New York City as a quintessential holiday destination by highlighting our flagship store and magical moments of joy that occur in the city during this time. David Yurman’s legacy is built in sharing in life’s exceptional moments of joy, so we hope that our consumers feel as connected to this message as we do.”

Check out the full assortment of imagery and products at davidyurman.com, and shop a few holiday gifting standouts from the Moments of Joy launch below.