The Drug Enforcement Administration's Derek Maltz wants A-listers to join their campaign.
The leader at the government agency thinks celebrities with major star power should be helping them spread the message of sobriety during the upcoming Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs.
Join us to hear Maltz subtly shade Hollywood's finest over not promoting being anti-drugs…
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By Molly Goddard 11:10am PST, Feb 4, 2025
"Here's the thing: Taylor Swift has 300 million followers," the administrator explained in an interview with The New York Post.
"If she did one 30-second video about the dangers of synthetic drugs, she could literally save thousands and thousands of young kids because they listen to her. They follow her. They love her," he emphasized over the pop star's influence.
Maltz also pointed out other people in the spotlight, such as NFL quarterbacks Patrick Mahomes and Jalen Hurts, and WNBA star Caitlin Clark, who should speak up.
"My goal during this Super Bowl week is to make sure that we could better educate the nation's celebrities, role models, social media influencers and professional athletes," the advocate revealed. "We want them to better understand that this is something we need their help on."
With generations of people growing up glued to their screens, Maltz thinks using figures constantly plastered all over the media would be the perfect way to spread the word.
"Kids in America are on social media reels all day long, whether it's all the social media sites and that's where they're learning. So we have to reach them where they're at," he explained.
Maltz was quick to make the connection between the Missouri team and the campaign after three Kansas City Chiefs fans froze to death in a friend's backyard while watching last year's game due to fentanyl as well as cocaine being found in their systems. "I immediately thought this was a great opportunity," he noted.
"I have one of our senior special agents in charge out there at the Super Bowl this week with the NFL Alumni Association," Maltz spilled.
While it's unclear if any celebrities will help Maltz in his efforts this upcoming weekend, getting people drug-free will continue to be what drives him.
"You get on as many radio shows [as possible] to try to recruit these people," the official explained. "So, that's one of my top goals."
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