Denim-on-Denim making a comeback: How to make this timeless trend your own

The full denim look is making a major comeback, cementing its place as a versatile and stylish option for anyone looking to curate a bold and unique wardrobe. From high-fashion runways to street style, denim-on-denim has evolved from a daring and bold statement to an everyday essential, embraced by celebrities, models, and influencers alike.

How Denim-on-denim became popular

Undoubtedly, we all have at least one denim piece in our wardrobe. Denim is a wardrobe staple we all know and love, but pairing denim with more denim is a trend with roots in the early 2000s. Who can forget Britney Spears and Justin Timberlake’s iconic matching denim ensembles at the 2001 American Music Awards? Their unforgettable red carpet moment set the stage for denim-on-denim as a bold fashion statement.

Fast-forward to recent years, following the pandemic, denim-on-denim reemerged as a high-fashion favorite Kanye West and Julia Fox revived the trend with their matching denim looks at the Kenzo Fall/Winter 2022/2023 show during Paris Fashion Week. Their coordinated outfits, complete with black gloves and boots, reaffirmed denim’s place in both high fashion and everyday style.

The evolution of denim

The difference between this trend and others in fashion is that denim holds a timeless appeal rooted in history and has been around for a long time. Originally designed as durable workwear, denim became a cultural phenomenon thanks to 1950s icons like James Dean, Brigitte Bardot, and Elvis Presley, who infused it with effortless cool, giving it the magic touch it still retains today.

Today, denim continues to evolve with a focus on sustainability and craftsmanship. Fashion-conscious consumers are drawn to 100% cotton denim and eco-friendly washing processes, reflecting the industry’s shift toward minimizing environmental impact.

Sustainable denim: The rise of upcycling

While denim has always been a staple, there is now a focus on the purity of materials. Fashion-savvy individuals appreciate 100% cotton denim and washing processes that have a lower environmental impact. In this way, denim adapts to the new demands of the market and fashion, which increasingly considers the environmental consequences of industrial processes.

The growing trend of upcycling has further elevated denim’s versatility, emphasizing the value of garments that are no longer in circulation.  By reimagining existing garments instead of creating new ones, designers are finding innovative ways to reduce waste. Denim, with its durability and timeless appeal, is the perfect canvas for these sustainable efforts, offering endless possibilities for reinvention.

How to wear denim-on-denim like a pro

Although material quality is important today, the wide range of cuts and styles available allows for endless creativity. From wide-leg pants to oversized jackets, which are currently dominating the scene, there’s something for every taste.  

While top designers have embraced denim ensembles made entirely from the same material, the charm of this trend lies in how it translates to everyday wear. By combining different textures and coordinating similar washes, we can craft unique looks that balance striking contrasts with a cohesive and polished aesthetic.

Here are some ways you can experiment with a full denim look!

Denim-on-denim is more than just a passing trend; it’s a style that blends nostalgia, comfort, and creativity. By experimenting with tones, cuts, and accessories, anyone can adapt this trend to their personal style.