Endeavor Explores Sale of Miami Open, Madrid Open, Frieze After Portfolio Review

1 month ago 3

Endeavor is launching a review of the events within its IMG portfolio and may sell off certain assets, the company announced Thursday. 

Events under review include the Miami Open and Madrid Open, two legendary ATP Masters 1000 and WTA 1000 tennis tournaments, and Frieze, which includes the well-known art fair as well as publishing and music interests. The decisions follow the April 2024 announcement that Silver Lake will take Endeavor private, which also included provisions related to the potential sale of certain businesses. 

TKO Group Holdings and entertainment agency WME are not included as businesses potentially up for sale. 

“Endeavor’s portfolio includes iconic, global, and must-attend events spanning sports, entertainment, and the arts,” said Mark Shapiro, president and chief operating officer, Endeavor. “As part of Endeavor, Frieze and the Miami and Madrid Open tournaments have each grown significantly, from Frieze launching successful fairs in Los Angeles and Seoul to the Miami and Madrid Opens setting year-over-year attendance and sponsorship records. We are proud of this progress and confident that these unique assets are well-positioned for success in the future.”

Endeavor has retained The Raine Group to assist with the exploratory process.

More to come.

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