Everything you need to know about Apple’s ‘exciting week’ of Mac launches

Apple is in the midst of an “exciting week of announcements” focused on the Mac and Apple Intelligence. Head below as we round up all of the new Apple products unveiled this week

Everything Apple has announced this week

Apple Intelligence

Apple Intelligence is now available to the general public with the launches of iOS 18.1, iPadOS 18.1, and macOS Sequoia. The first Apple Intelligence features include Writing Tools, Clean Up in the Photos app, notification summaries, and more.

In addition to Apple Intelligence, there are other reasons to upgrade to iOS 18.1. The update brings changes to Control Center, call recording support, and more.

• Apple Intelligence is here: iOS 18.1 includes Writing Tools, a new look for Siri, notification summaries, and more
• iOS 18.1 now available: Here’s everything you need to know
• macOS Sequoia 15.1 now available with Apple Intelligence and new features
• Five reasons to upgrade to iOS 18.1 besides Apple Intelligence
• Apple Intelligence set to launch in the EU for iOS early next year
• More languages coming to Apple Intelligence in April 2025

USB-C accessories

Alongside the new iMac, Apple announced new versions of the Magic Keyboard, Magic Trackpad, and Magic Mouse that use USB-C for charging.

These new accessories don’t feature any other changes. And yes, the Magic Mouse still has its USB-C port on the bottom.

• New USB-C Magic Mouse still has the charging port on the bottom
• Apple brings USB-C to new Magic Keyboard, Magic Trackpad, and Magic Mouse
• New Magic Keyboard with USB-C is available in three separate models

Apple event video

Alongside a press release, Apple also shared a 10-minute event-style video revealing the new 24-inch iMac. Check it out below:

New 24-inch iMac

• M4 upgrade: Up to 1.7x faster for daily productivity and up to 2.1x faster for demanding workflows compared to iMac with M1.
• New 12MP Center Stage camera with support for Desk View.
• New Features: Features the powerful M4 chip, Apple Intelligence, a 12MP Center Stage camera with Desk View, and color-matched accessories.
• The new iMac comes standard with 16GB of faster unified memory, configurable up to 32GB, and boasts a Neural Engine that is over 3x faster than the M1 model.
• Seven colors: New shades of green, yellow, orange, pink, purple, and blue, alongside silver
• Availability and Pricing: Available to pre-order now, with availability beginning Friday, November 8, starting at $1,299.

Read more in our full coverage.

What’s still to come

We’re still expecting Apple to unveil a new MacBook Pro lineup powered by M4, M4 Pro, and M4 Max chips. There’s also the completely redesigned Mac mini with M4 and M4 Pro, which was leaked by Amazon last night.

What’s your favorite Apple announcement from this week? Let us know down in the comments.