Fashion People Are Already Wearing the Iconic Sneakers Set to Dominate in 2025

The only thing I love more than trendy yet timeless sneakers is the outfit inspo that floods my social media timelines when they inevitably resurge. You can't scroll without seeing outfits featuring the iconic PUMA Speedcats amid countless end-of-the-year recaps and 2025 "in and out" lists—but I'm not complaining. Consider these sneakers "in" for 2025 and beyond. They continue to dominate on and offline, bridging the gap between generations, and quite frankly, the Who What Wear team can't get enough. Inspired by the fast-paced world of motorsports, these shoes are the perfect combination of style and performance, making every look feel 10 times cooler.

In true WWW fashion, we took our Speedcats for a spin (for neither the first nor the last time) and documented our looks for you to screenshot and save. Nobody knows effortless style quite like our shopping director Bobby Schuessler and our editor Natalie Gray Herder, so I joined them in offering some winter styling tips for you below.

Natalie's winter style in three words: "Casual, cool, and functional."

Natalie's weekend in her Speedcats: "On any given day, I clock in at least 10k steps, so I need my sneakers to be as supportive as they are stylish. I wore this look on a day that started with running errands around the city and ended with dinner, drinks, and a night out with my girlfriends. The sneakers kept me looking cool (and comfortable), fitting every occasion that came my way during the day. I totally lean into the New Yorker cliché of dressing in all neutrals, but on this gloomy winter day, these sneakers boosted outfit inspiration and creativity."

Natalie's winter styling advice: "There's an art to layering a sweater under a puffer coat or finding a pair of wool socks that actually keep your feet warm. One thing I have mastered, though, is how to brighten even the gloomiest winter day with an outfit. This look is the perfect example. The base of this outfit is all about functionality and warmth, but adding a pop of color with these PUMA sneakers makes it more playful and fun. I'm a certified footwear fanatic and I like to stay in the know about what the next buzzy sneaker will be. The PUMA Speedcats have all the makings of the next It shoe: sleek design, trending colorways, and celeb street style–approved. Not to mention they're comfortable and lightweight enough to run around NYC in."

Aniyah's winter style in three words: Vibrant, edgy, and laid-back.

Aniyah's outfit recipe: My winter outfit recipe is a fun sweater + interesting bottoms + statement sneakers = an effortlessly cool look. I pulled the black from my highly coveted Speedcats and paired it with this structured maxi leather skirt for some additional edge. To add some necessary warmth and color, I layered on a red wool sweater. Despite how bright my top is, I love that the pop of white on my sneakers still catches your eye and elongates the whole ensemble.

Aniyah's winter styling advice: When it comes to winter dressing, I still consider myself a rookie, especially as a Florida native who fears the cold. But one thing that makes it easier to dress this time of year is a sleek pair of kicks to base your outfit around. A uniform is key during the colder months (sweater, bottoms, coat, repeat), so it's nice to have a rotation of on-trend footwear to spice things up. However, my Speedcats currently have no competition as they're the most versatile and comfortable sneakers in my lineup. Day or night, I choose these sneakers every time.

Bobby's winter style in three words: "Relaxed, elevated, and comfortable."

Bobby's outfit breakdown: "I went for this specific outfit because it feels fashion-forward yet comfortable at the same time with the relaxed silhouettes. The slightly oversize coat (and my favorite styling trick of tying a sweater around my shoulders) teams perfectly with cool barrel jeans and my trusty Speedcats. The shape of the PUMA Speedcats is perfection. The rounded toe is retro yet modern, and the suede fabric is quite luxurious. I'm a sucker for comfort and I could walk for miles and miles in my Speedcats. The black and white style is my go-to—I like the contrast and wear them with white crew socks to make them pop even more."

Bobby's winter styling advice: "It can be easy to get in a winter style rut, reaching for the same look day after day. I always suggest embracing fresh layering techniques and opting for of-the-moment accessories. For example, rather than reaching for your standard scarf, consider tying a wool sweater around your shoulders as an alternative. I love this vibe, and it feels relevant and chic. I also like to go for cool and forward accessories and shoes to keep a winter look as fresh as possible."