1 month ago
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Price begun his career as a part-time retail worker at womenswear retailer Outfit before graduating from the Fashion Retail Academy and joining the John Lewis Partnership as senior merchandising assistant in 2007, as part of the retailer’s management development programme.
In 2009, he was appointed ecommerce assistant merchandiser for Arcadia Group’s online brands, before joining New Look as ecommerce junior merchandiser in 2011.
During his five years leading Warehouse’s digital strategy, first as digital trading manager (2011-2015) and subsequently as head of digital (2015-2017), Price was part of Drapers’ annual 30 Under 30 list, honouring rising stars of the fashion retail industry.
He went on to join LK Bennett as digital director (2017-18) and Oasis Fashion as ecommerce director (2018-20), before being appointed FatFace’s digital director in 2020 — a role he exited last month.
Price said: “I’m really excited to announce I’ve joined the amazing team at AllSaints [and CEO] John Varvatos as global ecommerce director.
“The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”
English (US) ·