Google expands AI Overviews in Search to more than 100 countries

3 weeks ago 4

Google Search’s AI Overviews, which display a snapshot of information at the top of the results page, are beginning to roll out in more than 100 countries and territories, the company announced on Monday.

Google first launched the feature in the United States in May before slowly rolling out to additional regions. Google says AI Overviews will now have more than 1 billion global users every month.

As part of the rollout, the company is making the feature available in more languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. 

Since the launch of AI Overviews earlier this year, Google has been updating the feature to make it more useful. Earlier this month, Google launched in-line links that appear directly within the text of AI Overviews, which it says drives an increase in website traffic compared to the previous design that would simply pull text from sources.

Google is also using AI Overviews to expand its ads business, as the company recently revealed that ads in AI Overviews will now be displayed on relevant queries for mobile users in the United States.

AI Overviews had a rocky launch after the feature provided incorrect and sometimes dangerous information to users (the feature told users to put glue on pizza, for instance). Since then, Google has been fine-tuning the feature, and bringing a similar feature to its Shopping page.

Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.

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