Modeling is a part of the Klum DNA.
On the heels of her Halloween bash, Heidi Klum is shifting gears, sharing a lingerie campaign for Intimissimi alongside her mother, Erna, 80, and daughter Leni, 20.
On Nov. 4, the supermodel, 51, unveiled the new ad for the Italian intimates brand on her Instagram, captioning the post, “Three generations ❤️❤️❤️ New @intimissimiofficial with @leniklum and my mom 🥰”
In the first image, the trio are seen leaning on one another in the viral boat neck long-sleeve tops ($59) (in maroon, navy and black) that are beloved by celebrities from Jennifer Lopez to Kendall Jenner and more, paired with black pants.
On the next two slides, the “America’s Got Talent” judge wears her aforementioned shirt over a lace bra, but ditches her pants.
Similarly, her daughter dons a black version, with both showing off their legs in lacy panties.
Last month, Klum showed off images of herself and Leni in lingerie for Intimissimi’s fall 2024 campaign.
Many left negative comments of the ad, which sees the pair posing side-by-side in their underwear, prompting the model to turn off her comments.
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However, on the 20-year-old’s post, many shared their thoughts on the mother-daughter photoshoot.
“ehmmm not with mom 🤨🤨” one person wrote. Another said, “This genuinely feels wrong … stop shooting lingerie with your mom!!! Creepy”
Someone else, however, defended the duo. “They are just modeling. They are not making out. Mother and daughter modeling for the same brand.”
Heidi and Leni have been fronting Intimissimi’s campaigns for two years and don’t pay any mind to the backlash.
“I honestly didn’t look at a lot of the reactions,” Leni told Page Six in 2022. “I am overall happy with the campaign and I had an amazing day with my mom. I think the photos turned out great, and we had an amazing time.”
The former “Project Runway” host shares her daughter with her ex Flavio Briatore, whom she split with in 2003.
Leni has made her own mark in the modeling world, strutting her stuff on the runway for Dolce & Gabbana in 2021 and joining her mom on the cover of Vogue Germany one year prior.
Seems she’s a bona fide supermodel in the making.
English (US) ·