Hurr taps Deliveroo for same-day fashion rental delivery

Hurr currently offers next-day delivery, which allows customers to receive their fashion rentals within 24 hours.

Starting today (20 November), Deliveroo customers within central London will be able to receive their Hurr rental orders "in as little as 20 minutes", by bike couriers.

The delivery method applies to more than 50 dresses from premium and luxury brands including 16 Arlington, Santa Brands, Self-Portrait, Nadine Merabi and Rixo.

Along with their order, customers will receive a returns label to send back the item through post at the end of the rental period, which ranges between four and 30 days. Deliveroo currently does not support returns.

Hurr founder Victoria Prew said: “We are thrilled to be launching on-demand fashion rental in partnership with Deliveroo this festive season.

“You can select and rent your dresses from Hurr to your door faster than ever before, in as little as 20 minutes. Customer experience is at the heart of Hurr and this unique partnership will deliver your last minute or planned party wear looks to your door faster than fast fashion itself.”

Deliveroo COO Eric French said: “At Deliveroo we’re always looking to break new ground and our exciting partnership with Hurr is no different.

“It is an industry first for the rental fashion market, and will make high-end fashion even more accessible and bring a new level of luxury and convenience to our customers. This marks our first step into the fashion space, and we’re excited to welcome more partners to Deliveroo Shopping as we continue expanding the variety for our customers.”

Since February, Deliveroo also provides on-demand delivery for a selected range of lingerie and sexual wellness products from Ann Summers.