I’ll admit it—I’ve overlooked ASOS for a few years. It wasn’t intentional, but as a fashion editor I come across hundreds of brands each day, ranging from the highest luxury designers to mid-range standouts, independent names to know and of course, high street heroes. With so much to explore, it’s easy to get stuck in a routine of turning to the same sites over and over again. Somewhere along the way, I let ASOS drop from my radar, but I won’t be making that mistake again.
(Image credit: Who What Wear UK)
Over the last month, I’ve spotted so many expensive-looking items on my favourite fashion people and friends, just to find that the tagged brand is ASOS. For those who are frequent visitors of the site, this should come as no surprise. Its own brand, ASOS Design, is packed full of on-trend buys and classic additions alike, all with a refined edge that can leave you double-checking the price tag. Alongside, the brand brings together a selection of household names from Arket to & Other Stories, all in one concise place for easy shopping. And let’s not forget Topshop.
As a shopper who prioritises ease, finding big names and new brands to know all in one place has quickly returned it to one of my most explored sites. With almost any item you can think of stocked on its digital shelves, finding that one special piece can take time, but lucky for you, I’ve done the hard work for you.
Keep scrolling to explore the 19 expensive-looking buys I just found at ASOS.
Shop the most expensive-looking ASOS buys:
Mango
Belted Wool Touch Blazer Co-Ord in Camel
Pair the co-ord together for ultimate impact, or style the polished blazer with your favourite jeans.
Reclaimed Vintage
Reclaimed Vintage Boxy Cardigan Burgundy
Cosy, classic and in winter's trending shade.
ASOS DESIGN
Asos Design Wide Leg Jean With Patch Pocket
I'm always looking for a way to revitalise my denim looks, and this fresh ecru shade is sure to the trick.
GINA TRICOT
Small Faux Leather Tote Bag With Strap and Clutch Detail in Black
Every detail of this bag feels so high end.
Barbour
Beatrix Showerproof Trench Coat Navy Check
Check patterns are about to have a major return. Get ahead of the trend now.
GINA TRICOT
Long Sleeve Drapey Top in Brown
The soft draping and deep brown shade bring a distinct elegance to this top.
ASOS DESIGN
Tailored Wide Leg Trousers With Pleat Detail in Navy
Tailored trousers are always a smart addition.
Topshop
Carter Loafers With Ruched Detail in Off White Crocodile Print
I can't believe these are still in stock.
Weekday
Weekday Edgar Fitted Blazer in Black
The shape of this blazer is exquisite.
ASOS Curve
Asos Design Curve Long Line Shirt With Tie Side Detail in White
The bow side details are a sweet way to bring a fitted silhouette to this shirt.
New Look
New Look Palazzo Jeans in Blue
Wide leg jeans are one of my most worn buys.
ASOS DESIGN
Suede Buckle Detail Tote Bag in Chocolate
Everyone will ask where this bag is from.
ASOS DESIGN
Leather Look Bomber Jacket in Burgundy
This went straight in my basket.
ASOS DESIGN
Slash Neck Button Down Dropped Waist Mini Dress in Black
The slash neckline is incredibly sleek.
ASOS DESIGN
Cleona Premium Leather Kitten Heel Knee Boots in Black Leather
Knee high boots you'll wear for years to come.
Topshop
Belted Long Line Formal Coat in Multi
The silhouette! The shade! Topshop has done it again.
Pull&Bear
Barrel Leg Jean With Ombre Thread Detail Co-Ord in Dark Blue
I'm a big fan of a double denim look.
Arket
Super Soft Alpaca Wool Blend Relaxed Sweater in Grey
A best-seller for a reason.
Topshop
Topshop Dolly Closed Toe Heels in Black
These also come in a playful zebra print.
English (US) ·