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Featuring a colour palette of navy blue, burgundy, white, grey as well as a new cobalt blue colourway, Adanola's new collection featuring Kendall Jenner comprises 16 pieces across activewear, tracksuits, outerwear and sweatshirts.
This includes the brand's best-selling Ultimate Leggings, which have sold more than a million units since launching in 2020, in a navy colourway. All 16 pieces will range in sizes from XXS to XXXL.
The collection, which launches at 7pm tomorrow (8 January), will be available exclusively on Adanola.com, retailing between £32.99 to £69.99.
In this month's Drapers Interview with Adanola founder Hyrum Cook and CEO Niran Chana, available to read here, Chana describes Jenner as “the highest echelon of influence marketing that you can get”.
Cook adds: “Kendall represents the modern Adanola woman — effortlessly stylish, adaptable, and always on the go.”
“We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.”
Read the Drapers Interview with Adanola here
English (US) ·