Jake Paul vs. Mike Tyson Did Super Bowl Viewership Numbers

Everybody was a winner of Mike Tyson vs. Jake Paul — except for, you know, the viewers.

The Tyson vs. Paul fight averaged 108 million live viewers, globally, from the first bell to the final bell. Those are Super Bowl numbers, except for the fact that when we report Nielsen’s Super Bowl numbers we are talking about the U.S. only. The 108 million-viewers average minute audience (AMA) is a combination of TVision measurement in the U.S. (like Nielsen, TVision only measures the U.S) and “first party data” internationally, Netflix said. In other words, these are Netflix’s own numbers in non-U.S. markets. With one day of delayed viewing, that number grows to 125 million global viewers, Netflix said.

Paul vs. Tyson streamed live from about midnight ET to about 1 a.m. ET. During the time slot a whopping 56 percent of all U.S. TV viewing was tuned in to the fight. Whether of not the majority of those U.S. TV viewers saw the fight or saw a constant “Buffering” screen is a different conversation.

The main main event peaked with 65 million concurrent streams; 38 million of those were in the U.S. The prior main event — billed as a “co-main event” — Amanda Serrano vs. Katie Taylor 2, averaged an estimated 74 million live global viewers; 47 million were in the U.S., a new domestic viewership record for a professional women’s sports event.

The Friday event was No. 1 on Netflix for the week in 78 countries, also including Argentina, Australia, Brazil, Canada, Germany, India, Italy, Mexico, South Africa, and the UK.

More to come…