Jisoo Shines as the Face of Tommy Hilfiger’s 2025 New Year Campaign

BLACKPINK’s Jisoo welcomes 2025 in style, starring as the face of Tommy Hilfiger’s New Year campaign. Continuing her ambassadorship with the iconic American brand, Jisoo embodies the campaign’s playful varsity aesthetic and vibrant energy, setting the tone for a bold and optimistic year.

The campaign, which reimagines Tommy Hilfiger’s signature red, white, and blue palette, unfolds in a whimsical, Tommy-themed arcade. Jisoo brings youthful charm to standout pieces such as a striking red Henley dress that captures the joy of the season. The collection also features quilted outerwear adorned with the brand’s monograms, twisted-knot logo sweaters, and timeless Breton-striped cardigans, blending classic preppy influences with modern, flattering silhouettes.

Tommy Hilfiger’s 2025 New Year Limited Edition collection celebrates the timeless appeal of American classics while adding a contemporary twist. Each piece is crafted to be versatile, vibrant, and perfect for festive occasions.

Fans can explore the collection now online and experience Jisoo’s dynamic energy in the official campaign video, which brings the youthful and celebratory spirit of the collection to life.