Khloe Kardashian files trademark for ‘XO Khloe’ to sell candles, perfumes, body wash and more after teasing new brand

KHLOE Kardashian has revealed she is launching a new brand called XO Khloé, and plans to sell candles, perfumes, body wash and more products under the company. 

Khloe, 40, posted a series of photos on November 11 to give fans a sneak peek of the new brand. 

In two of the photos, Khloe is wearing a white lingerie corset top with matching underwear, as a see-through sheet blows over her. 

In another snap, six cards that appear to be perfume testers are sitting on a table and read, “XO Khloé Khloé Kardashian.”

Khloe captioned the post, “XO Khloé. Coming soon.”

The U.S. Sun can exclusively reveal Khloe filed two trademarks on August 15, 2024 for XO Khloé Khloé Kardashian. 

According to the United States Patent and Trademark Office, one trademark is for “candles.”

The second trademark covers “body lotion; body oils; body wash; bath and shower gels; bubble bath; body powders; fragrances; perfumes; fragranced hair mist; fragranced body mist.”

Both trademarks are pending. 

FAN REACTION

Fans gave guesses on what the company could be, as one follower wrote on the Instagram post, “Excuse me what? Can I guess? Perfume??”

A second asked, “Is it a perfume or makeup brand? Or a hair brand?”

A third fan begged, “Ok what is it!? Please be perfume.”

“Corsets or lingerie," a fourth guessed.

Khloe’s family shared their support for the new business venture over Instagram, as her mom Kris Jenner commented, “I’m BEYOND excited!!!!!!!”

Her younger sister Kylie commented with a series of smiling emojis with hearts. 

Khloe has proven to be a successful entrepreneur in recent years. 

She owns the popular jeans brand Good American and has an activewear line with Fabletics. 

The mom of two also stars on Hulu’s The Kardashians alongside mom Kris and sisters Kourtney, Kim, Kendall and Kylie. 

SHADY POST?

Khloe made headlines over the weekend when she threw her niece Dream an over-the-top soccer-themed 8th birthday party.

After the bash, Khloe seemingly threw shade at Dream’s mom Blac Chyna, who was engaged to her brother Rob. 

The cryptic quote posted on her Instagram Story read, "It is scary how well people pretend," with a side-eye emoji. 

Fans are convinced the quote is aimed at Dream's mom, who the family has been on the outs with. 

One fan wrote on Reddit, "Really hope this is no dig at Black Chyna. Timing is just not the best. Why post this after Dream’s birthday stories?"

Another commented, "I was about to say the timing is giving Blac Chyna especially right after her child's birthday."

A third said, "I think something might have happened with Blac Chyna. Khloe mentioned in her Instagram story that she and Mindy had to throw the party together last minute. Also usually Dream is with Chyna on Sundays."

A fourth added, "There's no way this isn’t about Chyna, right?"

Rob and Blac started dating in January 2016 and split in 2017.

Blac Chyna, whose real name is Angela White, sued Rob and members of his family and accused them of conspiring to end her E! reality show Rob & Chyna when they split.

In February 2018, she added Khloé and Kylie to the lawsuit, alongside Rob, his mother Kris Jenner, and Kim.

On May 2, 2022, a Los Angeles jury decided that the Kardashian/Jenner family did not "unjustly harm" the model's career.