Mallet London taps Swarovski for party season collection

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Launching at midday on Wednesday (4 December), the collection comprises Swarovski crystal-embellished Mallet London's Elia, Compton and GRFTR styles in black and white colourways.

The limited-edition collection will be exclusively available on Mallet London's DTC ecommerce website, with retail prices starting at £275.

The business - which took home the title of Best Footwear Marketing Campaign at the Drapers Awards 2024 in June, for its collaboration with British footwear brand Reebok - has previously partnered with Transport for London and the Smiley Foundation.

Mallet London co-founder Evren Ozka said: “It’s an absolute pleasure working with a brand with such heritage like Swarovski.

“Creating a product that is so unique has been inspiring and the team have done an incredible job bringing it to life.”

Click here to enter the Drapers Footwear Awards 2025

It is completely free to enter and there are 15 categories – and opportunities – to win.

For 2025 we are celebrating two new categories: the People and Progress Award recognises the individuals and teams who are driving cultural change within the footwear sector, whether at their head office, stores or supply chain.

Footwear Manufacturer of the Year celebrates the craft of the footwear industry, and will be awarded to a business that looks after its workforce and has strong relationships with its retailers.

The ceremony will be held on 26 June 2025 at Grosvenor House London.

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