Netflix may have cracked down on password sharing, but the streaming giant is now embracing clip sharing as it launches a new brand campaign.
Netflix says that it is launching a new product feature Monday, called “Moments,” which will allow users to quickly save their favorite moments from Netflix series and films. Users can then rewatch those moments at a glance, or share them to platforms like Instagram, Snapchat and Facebook, with just a click.
When a user shares a clip on another platform, anyone who follows them can click their post and immediately be taken to that scene in their own Netflix app.
Moments is designed for mobile devices, and is live on Apple iOS today, with Android set to follow in the next few weeks. Users who want to save a scene can just click “moments” at the bottom of the screen, and it will be saved to their My Netflix tab. Users can return to watch the moment whenever they like, and if they restart an episode, it will begin from that scene.
But perhaps the most notable feature of moments is the ability to quickly and seamlessly share that scene with other social platforms. It’s a move meant to encourage chatter and conversation about Netflix programs, to turbocharge water cooler talk.
The Moments feature also comes as Netflix launches a new brand advertising campaign called “It’s So Good.” The campaign leans into Netflix pop culture moments, featuring appearances from Cardi B, Simone Biles and Giancarlo Esposito, each of whom are sharing their own favorite scenes from Netflix shows.
You can watch the initial spot, below.
English (US) ·