Netflix Renews ‘Physical 100’ For Season 3, Announces ‘Love is Blind: France’ During International Slate Presentation

Netflix shared what’s coming next in terms of its global offerings, with the company highlighting its diverse slate at its first international showcase held Monday morning at its Los Angeles office.

The streaming giant used the showcase to reiterate its strategy behind original global content, and also took the opportunity to announce a slew of new titles and significant renewals. “Many people assume that the easiest way to program for such a huge audience is to make global hits that everyone can enjoy,” Netflix’s chief content officer Bela Bajaria told the audience.

“Once in a rare while, that’s the goal, but mostly it’s not,” Bajaria continued, emphasizing that Netflix’s goal remains making films and shows that resonate with the content’s home country first.

International success is still very much part a secondary focus — Bajaria shared that more than 70 percent of all viewing on Netflix is either done with subtitles or dubbed audio. The U.S., a notoriously hard market to break into for non-local content, saw an uptick in the success non-English content. Netflix says that last year more than 13 percent of hours viewed on the platform in the U.S. were non-English titles, with content from Korea, Spain and Japan brining in the biggest audiences.

Korean content has proven to be an all-around heavy hitter for the platform globally. Minyoung Kim, Netflix’s VP of content in Asia, shared that over 80 percent of the platform’s members around the world consume Korean content, whether it be films, scripted series or unscripted series. Kim announced that hit Korean competition show Physical 100 had been renewed for a third season, which will feature contestants from across Asia for the first time. The show was Netflix’s first non-English unscripted show to hit the top spot on its global top 10.

Love is Blind, the reality dating show which Netflix has spun off in 10 countries, added France to its country lineup, Netflix’s VP of India content Monika Shergill announced. Love is Blind: France, which started production in October, is slated to be released on the platform sometime in 2025. The streamer emphasized that each version of the show has been changed to fit different cultures.

Shergill also shed light on Netflix’s Indian slate. “The Indian market has always been complex in the sense that we have audiences with very different tastes depending on the language they speak or the region they come from,” she said, noting that it has been a historically film-first country.

Among India’s upcoming releases is an untitled Bollywood series through a partnership with Indian film icon Shah Rukh Khan’s Red Chillies Entertainment. The untitled series will be the directorial debut of his son Aryan Khan, who created the series that Netflix says “gives an insider’s perspective on an outsider breaking into Bollywood.”

Other highlights of the presentation included previews from new upcoming international releases such as One Hundred Years of Solitude from Columbia, The Leopard from Italy, Last Samurai Standing from Japan and El Refugio Atómico from Spain. Netflix also shared sneak peaks at popular German series The Empress‘ second season and Japanese series Alice in Borderland‘s third season.