New Apple video touts M4 MacBook Pro as ‘the Pro for pros’

Apple has released a new video today highlighting the ‘pro’-focused capabilities of the new M4 MacBook Pro lineup. In it, four professionals talk through how the device has impacted their work.

Four working professionals featured in MacBook Pro video

The M4 family of chips packs a lot of power. But Apple’s new video seeks to show how that’s not just true on a spec sheet. Instead, the M4 MacBook Pro offers valuable time savings and new capabilities for working professionals.

Apple highlights four ‘pros’ in its video spanning various vocations:

• a coder specializing in art coding
• a founder and CEO
• an educator working in AI and robotics
• and another co-founder

Each was given an M4 MacBook Pro to use for their work, and talk about the difference that it made throughout the brief video.

Features highlighted include the M4 processor, battery life, Apple Intelligence, and more.

Here’s the video:

Apple also released a fun video today specifically focused on the M4 chip family’s capabilities, which you can find here.

What did you think of the ‘Pros on Pros’ video? Let us know in the comments.