Next launches premium online platform Seasons

Next announced the platform launch in September in an effort to better serve its aspirational consumers. CEO Simon Wolfson said at the time: "Within [Next’s] eight million customers, a significant number are interested in that more premium product, and we think we can serve those customers better."

The ecommerce platform features various contemporary brands including Marc Jacobs, By Malene Birger, Completed Works, Nanushka, Rotate, Joseph, Agolde, Sporty & Rich, Sea NY, Citizens of Humanity, Paul Smith, Ganni, Dragon Diffusion, Coach, Barbour, Rixo, Simkhai, New Balance, PE Nation, Birkenstock, APC, Manu Atelier, Varley, Tory Burch, Remain, Veja, Ottimburg and Ray-Ban with more to follow.

Leveraging Next's infrastructure, the site offers customers next-day delivery, 500 national collection and return points and home collection returns. 

Jade Taylor, brand director at Seasons, said: "With a focus on investment-worthy pieces and high-quality service, we believe Seasons will reach a customer who has until now been overlooked in the UK.

"We are looking forward to helping that customer cut through the noise of today's fast moving trends and guiding them with an edit we know they’ll love, so that they can get on with living their lives in style."