Super Bowl LIX will take place in just under a month in New Orleans and, although it is still unknown who will be facing off in Caesars Superdome, it is bound to be one of the biggest sports events of the year.
The game will be on Fox on February 9 with Kendrick Lamar headlining the Apple Music Halftime Show.
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As always, the Super Bowl offers brands a massive chance to connect with over 100 million viewers, making those pricey TV spots some of the most coveted real estate in advertising.
But it's not just about the commercials on air—companies are also eyeing digital strategies and on-site activations to grab attention during the Big Game.
While there are bound to be a lot of surprises on Game Day, we do already have some teases for which very, very expensive commercials will be shown.
GoDaddy
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It is a little odd that an Internet domain registry company has become a prominent part of the Super Bowl, but it is practically tradition for GoDaddy to advertise during the Big Game.
The company has released the above teaser for their commercial, which hints at some big names being the unknown person behind the wheel.
FanDuel
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Peyton and Eli Manning are back for FanDuel's The Kick of Destiny Super Bowl ad. There will be two TV spots showing off highlights from their epic kicking contest, all leading up to the big reveal of whether Team Peyton or Team Eli won. The lucky fans who picked the winning team will share in a $10 million Bonus Bet.
Häagen-Dazs
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Häagen-Dazs, the premium ice cream brand with the pseudo-European name, has joined the Super Bowl ad club for the first time ever and dropped an enigmatic teaser featuring...a Chevy. It'll be interesting to see how that's related to ice cream.
"This is a momentous occasion for the brand and an iconic cultural moment that brings us together through food," Head of Häagen-Dazs Marketing Rachel Jaiven said via statement. "We're proud to be a part of the Super Bowl for the first time and shine a new light on our indulgent and growing portfolio."
RITZ Crackers
Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski and production companies Gifted Youth and PXP. https://t.co/K56EkFi17g
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Ritz Crackers is also joining the Super Bowl ad lineup. The 30-second spot, created by The Martin Agency and directed by Jake Szymanski, celebrates Ritz as the ultimate game day snack.
"On a day where our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen too. This ad buy marks a significant milestone in our journey to transform how fans view the RITZ brand through fresh and unexpected marketing strategies that speak directly to today's consumer," Ritz vice president of marketing at Steven Saenen said in a statement. "The creative is also our boldest yet, designed to raise the bar and meet the moment. We are excited to put it out into the world."
Coors Lite
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Coors Light is set to return to Super Bowl advertising for the third consecutive year, bringing a fresh twist to its "Choose Chill" campaign during Super Bowl LIX on February 9, 2025. Last year featured LL Cool J, so it'll be interesting to see who they roped in this time.
Molson Coors' Chief Marketing Officer, Sofia Colucci, expressed excitement about the upcoming spot, stating, "In 2025, Coors Light will bring a new take on 'Choose Chill' to one of the largest stages in the country, and we can't wait for you to see it."
MSC Cruises
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MSC Cruises, the world's third-largest cruise line, is making its Super Bowl debut on February 9, bringing a cool mix of European style and American vibes.
The 60-second ad will feature two surprise celebrities cruising aboard the new MSC World America.
Lay's
Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. https://t.co/Y6YDvH2xjr
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Lay's is making a highly anticipated return to the Super Bowl after a two-year break, and this time, it's bringing something new to the table.
The brand is set to debut its popular Canadian flavor, Lay's All Dressed Potato Chips, to U.S. audiences. This marks the first time the fan-favorite flavor will be available nationwide on American store shelves, giving chip lovers across the country a taste of what their northern neighbors have been enjoying for years.
That said, their political timing might not have been the best...
Pringles
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One of Lay's direct competitors, Pringles, is back at the Super Bowl too. The tubular-packaged chips have released a teaser with the cryptic tagline "Keep Your Eyes on the Sky."
Totino's
Totino's Pizza Rolls debut their first-ever Super Bowl ad this February, teasing surprises and laughs. Could a bold new flavor await?https://t.co/foCMQX5y38
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After more than a decade away, General Mills is making a big comeback to the Super Bowl with Totino's Pizza Rolls. This is the first time the brand's beloved snack will grace the Big Game.
They're making their Super Bowl debut after a breakout campaign last year where Totino's went head-to-head with "Big Pizza" during the playoffs. The campaign was a major hit, helping the brand rack up its second-biggest sales month in 30 years.
Blake Holman, the Business Unit Director for Totino's, said in a statement. "What better way to show off the epicness of Totino's than with a funny spot during football's biggest moment?"
Nestle's Coffee Mate
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Coffee Mate is making its Super Bowl debut this year with an ad for its new Cold Foam product.
The brand is introducing three at-home cold foam flavors—Italian Sweet Creme, Toll House Brown Butter Chocolate Chip Cookie, and French Vanilla. These whipped-cream style foams will hit stores in January, just ahead of the Big Game in New Orleans.
There's bound to be a whole lot of surprises and celebrity cameos at the Big Game...but that's a start.
The teams for Super Bowl LIX are still to be determined, as the playoff games and Conference Championship are yet to be completed.
This will mark the eighth Super Bowl held at the Superdome and the 11th overall in New Orleans, with the most recent being Super Bowl XLVII in 2013, which also took place at this venue (then known as the Mercedes-Benz Superdome).
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