OpenAI has undergone its first rebranding with a new logo including a changed color palette and typeface. The new logo has been developed by Head of Design Veit Moeller and Design Director Shannon Jager. Both the designers worked with the Berlin-based type foundry ABC Dinamo and motion partner Studio Dumbar in Rotterdam, as per Wallpaper. The company explained about the new logo in an interview with Wallpaper. However, the change is subtle and you will have to look closely to find the differences. However the change in the logo points towards the company’s more organic and human-centric approach.
The initial design of the OpenAI was crafted by CEO Sam Altman and co-founder Ilya Sutskever. But this time, it’s been designed by the Veit Moeller and Shannon Jager. Additionally, the company has also shown off a new typeface dubbed OpenAI sans which is ‘an emphasis on the OpenAI wordmark, a redesigned ‘blossom’ logo, and a new palette and grid,’ as per Wallpaper. There’s an emotive point, which signifies the user’s interaction with the AI itself.
The company has added a new suit of imagery which is established by Sora, a text-to-video model developed by OpenAI. Talking about the new suite of imagery, Shannon Jager says, “We did a merch store drop earlier this year. We initiated new designs and merch and it was met with a frenzy by internal employees who loved it so much that they hacked the site to get more – that’s a testament to how things work around here”
The new typeface of the OpenAI features an ‘O’ with a rounded exterior and on imperfect interior. Moeller says that the subtly changed design of the OpenAI ‘minimize the robotic precision and make things feel more human.’
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