Rebekah Vardy has launched her new vodka brand, just as rival Coleen Rooney announces her first deal after her I'm A Celebrity stint.
Coleen, 38, narrowly missed out on the jungle crown, coming second to McFly singer Danny Jones who won I'm A Celebrity 2024. But she's still likely to come out on top, after the former WAG and star in her own right won the public over with her down-to-earth attitude and genuine personality.
Even Coleen's WAGatha Christie rival Rebekah Vardy commented on her win, saying she should be "proud" of herself. But there still seems to be a rivalry between the two, with Rebekah carefully choosing Coleen's I'm A Celebrity exit to launch her vodka brand, SK-TL.
Rebekah shared an Instagram post from Leicester-based food That Filthy Food, which showed photo of the bottle with the caption: "Can confirm, tastes incredible." Rebekah has joined forces with former Chelsea star Dennis Wise to sell her Skittle-inspired vodka range, thanks to her husband Jamie Vardy's reported love of sweet-flavoured vodka.
Image:
Anadolu Agency via Getty Images)Rebakah and Dennis got close during their time together on I'm A Celeb in 2017, with them coming up with the idea on a night in with their other halves. The pair have also filmed a Willy Wonka style social ad for their brand, which sees Becky persuade Dennis to dress up in a neon outfit to hand out the shots.
Meanwhile, Coleen has capitalised on her time in the jungle - and viewers' admiration of her healthy glow - by securing a lucrative deal with wellness brand Applied Nutrition. The company is known for its health supplements, with mum-of-four Coleen set to launch her own product range with them in January.
Sources revealed Coleen cleverly took the brand’s hair, skin, and nails capsules with her into the jungle as part of her partnership. A source told The Sun: "Coleen was definitely taking the hair, skin & nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked.
"People are saying it’s because of the Applied Nutrition products she was sneaking in and it’s caused a massive surge in interest for them," they added. After going through days of bush tucker trials and sleepless nights in the outback, I’m A Celebrity viewers were amazed at how Coleen Rooney managed to keep her skin looking so flawless.
For her new ambassador role, Coleen will be using Applied Nutrition's sought-after products, including collagen, diet whey protein, protein bars, vitamins, and minerals. "Balancing my role as a mum and managing my personal life can be challenging, but it's important for me to stay healthy and energised," Coleen said when her role was announced.
"I've always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products. The collagen and the diet whey protein make a real difference and something I'm using whether at home, in the gym, or enjoying my regular Reformer Pilates sessions."
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