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R&B singer Rihanna and sports apparel company Puma have joined forces for the sneaker collaboration, which has new colorways. The global superstar worked with Puma to deliver a new addition to the Fenty x Puma sports fashion label, re-igniting the partnership with a pair of stylish kicks, as Rihanna goes into her “Soccer Mom” era.
Made from buttery soft vintage leather, the Fenty x Puma Avanti L Sneakers — which now come in Club Red and Warm White — are a unisex, soccer-inspired shoe with a fold-over tongue with gold-foil Fenty and Puma logos, a gum outsole, and a leather footbed. It’s a mix between the Puma King football boot’s high-quality leather design with the outsole of the brand’s Easy Rider running shoe.
Fenty x Puma Avanti L Women’s “Soccer Mom” Sneakers in Club Red
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” says Rihanna, who is the mother of two boys, in a press release.
Rihanna started to work with the athletic company as creative director of the Puma Women’s division in 2015. Over the years, the pair have worked on a number of footwear and apparel collections, including Fenty x Puma trainer, the Fenty x Puma fur slide and more.
“It’s been such an exciting start to our partnership,” said Maria Valdes, Chief Product Officer at Puma. “We spent time together opening up the Puma archive and identifying the right product that spoke to Rihanna. The Avanti is a Puma classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
Fenty x Puma Avanti L Women’s “Soccer Mom” Sneakers in Warm White
Pick up a pair, while you still can. The Fenty x Puma Avanti L Sneakers for men and women in Club Red and White Warm colorways both go for $150 at puma.com. The sneakers are also available in both little kid and toddler sizes, which start at $75.
Sold out on the Puma website? The Fenty x Puma Sneakers are available at StockX. In the meantime, watch the sneaker launch, below:
English (US) ·