Rough Trade to Open New Store at Rockefeller Center

Rough Trade is opening a second location at New York’s Rockefeller Center. The new store, Rough Trade Below, will complement the existing Rough Trade store located at 1250 6th Ave.

Rough Trade Below is slated to open in the spring. The 4,000-square-foot space will be located on Rockefeller Center’s rink level directly facing the 47th–50th Streets–Rockefeller Center subway station. The new store will feature new and used vinyl records, new and used CDs, artist merchandise, audio hardware, Blu-rays, and more. It will also host all-ages in-store events and performances.

In a press statement, Rough Trade co-owner Stephen Godfroy stated:

We’re extremely excited to be opening Rough Trade Below this spring, helping us further cater to the tremendous demand from music lovers across the five boroughs and beyond. It’s clear that the ethos of Rough Trade—to narrow the gap between artist and audience—has struck a tremendous chord, here in New York. Creating an even larger mecca for the music lover is an exciting prospect, especially for our intimate live events, where the world’s most exciting artists perform in-store for the admission of purchasing their new album. Creating a focus of counterculture in midtown Manhattan has thankfully proved to be a wildly successful move, and we look forward to creating an even stronger creative community as the year progresses.

Rough Trade opened its first New York location, in the Williamsburg neighborhood of Brooklyn, in 2013. The store relocated to Manhattan in 2021.