Samsung Announces The Frame Pro, a High-End Neo QLED Panel With Advanced Technology

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Samsung has introduced its Frame Pro, the first Lifestyle TV with Neo QLED display.  The tech giant announced its latest innovations including Samsung Vision AI at the CES 2025 First Look event. The Frame Pro is a new addition to the Frame Lineup which was introduced in 2023. The newly launched Frame Pro is equipped with features that can enhance the art and entertainment experience with advanced Neo QLED technology.

The Frame Pro is powered by the NQ4 Gen3 AI Processor and comes with Wireless One Connect. The company has not yet announced the prices but it will be coming to Australia in the first half of 2025.

Samsung’s blog post reads, “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”

To recall, the Frame TV is unlike your conventional smart TV. It seamlessly blends entertainment and art and can transform your living room into a stunning gallery. When in use, it can deliver endless hours of entertainment but when you turn off the Frame Pro or Frame TV then it morphs into a beautiful piece of art. Unlike conventional TV, the Frame TV utilizes unused blank space and then showcases your favorite memories and photographs. The Frame TV uses a quantum dot layer and produces a wide range of colors which only produces high-quality 4K resolution.

The tech giant has partnered with Art Basel, making The Frame the official art display of the globally celebrated event. The company writes, “As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

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