Seasalt enjoys record Christmas sales

Sales through its marketplace partners, which include Marks & Spencer, Next, Zalando and Nordstrom, jumped 46% compared to the same period in 2023.

These marketplaces "form a core part of Seasalt’s international expansion strategy", the company added, as international markets accounted for 10% of total revenue during the period.

Online sales were up 6% year on year while store revenue rose 3%, both setting new records for the Christmas period.

For the full year to 1 February 2025, Seasalt expects to achieve another year of double-digit revenue growth, with sales increases in all channels in the UK and internationally.

The business opened its first US store in Falmouth, Massachusetts last September as part of its plan to roll out 20 locations in the US in three years. It also entered a partnership with Nordstrom in the US, both online and in selected stores.

CEO Paul Hayes said: "Sales have been strong across the year and throughout the key festive trading weeks in 2024, building on our previous success, in spite of the current economic environment and decline in high street footfall seen across the UK.

"We will also continue to progress our expansion strategy for 2025, including our store opening programme, both in the UK and the US, and develop our strategic partnerships, putting us in the best possible position to realise our growth ambitions for the year ahead."