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The Amazon Essentials x Sofia Grainge baby, kidswear and loungewear collection has dropped just in time for the holidays. Featuring over 35 pieces in a variety of colorways and patterns, the capsule marks Amazon Essentials’ first-ever celebrity collaboration.
The clothing is a combination of cozy staples and timeless styles. Offerings include girls’ and boys’ pieces ranging in size from preemie and newborn to toddler, in addition to mommy-and-me matching pajamas and loungewear for adults: sweatshirts, sweatpants, tank tops and PJ sets (for both women and men).
Amazon Essentials x Sofia Grainge Unisex Toddlers and Babies’ Peter Pan Collar Sweater Jacket
Available in three other colorways: butter yellow with an ivory collar, light pink with an ivory collar and solid ivory.
Amazon Essentials x Sofia Grainge Women’s Relaxed Jogger
Coordinating crewneck sweatshirts available.
Amazon Essentials x Sofia Grainge Men’s Pajama Set
Perfect for holiday gifting.
Amazon Essentials x Sofia Grainge Women’s Pajama Set
Offered in four colorways.
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“As a new mom, it was important to me that this collection prioritize comfort, fabric, and attention to tiny details – all things I look for when dressing my daughter,” says Grainge. “I am so proud of this collaboration with Amazon Essentials and the gorgeous styles we made.”
Children’s winter gear is at the center of the launch. Grainge co-designed cardigans, pullover sweaters, hoodies, wool blend coats, puffers and even faux fur jackets.
Amazon Essentials x Sofia Grainge Toddlers and Baby Girls’ Taffeta Puffer Jacket
Also available in solid shades.
Amazon Essentials x Sofia Grainge Toddlers and Baby Girls’ Midweight Field Jacket With Ruffle
Also offered in the floral pattern shown above.
Amazon Essentials x Sofia Grainge Toddlers and Baby Girls’ Faux Fur Jacket
Available in ivory, light pink and this caramel brown.
In addition to clothing, the capsule includes an assortment of swaddle blankets and sleep sacks.
Of the collaboration, Geoffrey Stewart, Vice President of Worldwide Private Brands for Amazon, says, “Sofia’s timeless taste combined with the quality customers know and love from Amazon Essentials will provide more styles to delight customers this holiday season.”
Check out the full style range at amazon.com, with prices starting at $12.90.