Ted Baker relaunches UK website

Tedbaker.com, which ships exclusively to the UK, went live on Friday, 15 November, with a selection of AW24 women's and men's clothing and accessories.

The newly-relaunched UK website offers free shipping for orders over £150, with next-day delivery available for £5.95. Deliveries are limited to the UK, with a message on the website stating that "any international order updates" will be provided "at a later date".

It is managed by Ted Baker owner Authentic's operating partner United Legwear & Apparel Co, which in August also took on the design and manufacturing of Ted Baker branded men’s sportswear, golf and denim categories, alongside wholesale, concession and ecommerce for Ted Baker's US and Canada operations.

Ted Baker's UK and Europe stores, concessions and ecommerce website ceased trading in August, after the British premium fashion brand collapsed into administration in March.

A spokesperson for Authentic told Drapers: "The new site is designed to bring Ted Baker's signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.

"From sleek visuals to an intuitive navigation, the new Tedbaker.com makes the brand’s most-loved categories – menswear, womenswear and accessories – more accessible to its audiences."