The 50 Most Powerful TV Producers of 2024

4 weeks ago 10

Ask anybody in television what the marketplace is like right now, and they’re apt to respond with a forced smile resembling that emoji with the toothy grimace. It is rough out there. Post-strike optimism deflated in the grip of Hollywood’s financial squeeze. The path to a series order or a renewal has rarely, if ever, been so difficult.

There are exceptions. From surprise juggernauts like FX’s Emmy record-shattering Shogun and Amazon smash hit Fallout to the utterly unpredictable success of Netflix’s Baby Reindeer or Ryan Murphy’s outrageous run of fall launches, 2024 has also been a good year for the medium. Viewers are even tuning in to broadcast again. (Thanks, Kathy Bates and Joshua Jackson!) So, as Hollywood continues to search for a path forward, who better to ask for advice than those populating THR’s annual survey of the most powerful writer-producers currently working in TV? “What media companies and artists are wrestling with is the shift from an entertainment economy to an attention economy,” offers Fargo’s Noah Hawley. “What’s going to ‘fix’ that crisis is finding a balance between hours made and hours watched. This will work better for CEOs than it will for artists, unfortunately, but once that balance is achieved, the business will stabilize.”

Of course, the trouble with existential crises is that they have no easy remedy. There are, however, steps that many showrunners agree should be taken in the short term. Among them: “Look at the way shows can be amortized over longer seasons,” suggests Elsbeth boss Robert King. “There was some brilliance in the way network TV created audience dedication through developing characters, as opposed to a constant influx of the new.” Almost everyone polled also bemoans the lack of action being taken to bring affordable production back to Los Angeles. “Push harder to create a competitive California tax break,” urges True Detective’s Issa López. “The local industry is dying.”

Well, we’re not dead yet! There’s a case for industry-wide confidence in every one of this year’s 50-ish power players, who talk TV’s future while sounding off on the projects they can’t sell, how they’ll be coping with the anxiety of election night and the current debate over whether comedies need to be … funny. 

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