TikTok launches biggest ever Black Friday and Cyber Monday sale

TikTok Shop is launching its biggest ever Black Friday and Cyber Monday sale, as it expects a "record-breaking" festive season driven by a surge in LIVE shopping sessions.

From the latest trends in fashion and beauty to home and kitchen essentials, electronics, toys, books, and more, the social media platform is offering up to 60% off some of its most popular brands and retailers this Black Friday.

Garnier will slash the price of its viral vitamin C bundle with Invisible Fluid SPF50 or Brightening Serum by 61%.

Meanwhile, L'Oreal Paris will be offering up to 50% off for its 12 Day Advent Calendar and Made By Mitchell's 16 Piece Makeup Brush Set will be cut by 44% to just £19.50.

Across fashion, Sweaty Betty, Boux Avenue and Karen Millen will be offering 20% off, plus Sports Direct will be launching 20-50% off and Puma up to 60% off.

It comes as TikTok predicts this Christmas will mark its biggest UK retail moment yet, boosted by LIVE shopping sessions and an increase in ad spend from clients.

As part of this, there will be a series of LIVE shopping events this Black Friday, offering exclusive access to unique bundles, discounts and the chance to win big ticket items.

In addition, some of the platform's record-breaking creators will be hosting LIVE events, including Made By Mitchell, Puma, Luxe Collective, Candy Kitten and Sage Studios.

The news comes after TikTok identified a number of categories, products, and hashtags trending in the UK this festive season across fashion, beauty and luxury.

To access more insights, read about the TikTok Shop trends 'sleigh-ing' this festive season.