Warner Bros. Discovery has promoted Ryan Gould and Robert “Bobby” Voltaggio to presidents of U.S. advertising sales.
Gould joined the studio in 2012 when Turner Broadcasting bought Bleacher Report, and was most recently head of streaming, digital and advanced advertising sales and client partnerships at WBD since 2023. Voltaggio joined then Discovery in 2005 in ad sales and was promoted to head of revenue and operations in 2019, his most recent role until the current promotion.
They replace Jon Steinlauf, the WBD head of advertising sales who left the company in late 2024, prompting a search for his replacement.
Gould and Voltaggio will oversee the studio’s sales portfolio for both networks and streaming, including sports, news, client partnerships and digital sales. They will report to WBD chief revenue and strategy officer Bruce Campbell, who in a statement said promoting from within the studio made sense “given the rapidly evolving advertising market.”
“Ryan and Bobby have been instrumental leaders in driving our business since the merger, and are innovative, decisive, and team-oriented in all that they do. They will take our existing, strong foundation and reshape our overall sales strategy. These changes will be transformative to our business,” Campbell added.
The naming of Steinlauf’s replacements as head of ad sales comes at a critical junction for the TV business. Streaming video platforms (including WBD’s Max) have all pushed into advertising in recent years, in part to offset declines at linear TV.
Gould will serve as president of U.S. advertising sales, go to market, and Voltaggio will serve as president of U.S. advertising sales, platform monetization. Their promotions come ahead of WBD’s 2025 Upfront Presentation set for New York City on May 14.
English (US) ·