We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year

2 weeks ago 3

F/W 24 Prada bags

"Obsessed" is a strong word, but I would say that's the best way to describe how me and my fellow Who What Wear editors feel about Prada. The brand comes up in our conversations and Slack messages on a near-daily basis, and I think we'd all agree that we'd gladly give it all our money if we could. When we're in the market to splurge on an investment piece, it's often a standout Prada one that we turn to. And speaking of standout items, there are many of them right now. The brand has been churning out new arrivals for winter, and every time I scroll through its site, I'm blown away.

Between all the chocolate-brown suede, calf hair leopard print, shearling accessories, patent leather, and velvet, my Prada wish list is understandably lengthy. And after more than a decade as a Who What Wear editor, I'm pretty skilled at predicting when an item will go viral at this point. There are a handful of Prada items on my radar that are so good that I'm sure they'll start selling out any day now (if they haven't already). So if you've been saving up for an investment purchase or just want some holiday season eye candy, keep scrolling for the 17 new Prada items that are on their way to viral status.

Prada, Arqué Suede Shoulder Bag

Prada

Arqué Suede Shoulder Bag

This It bag got a chocolate brown makeover this season, and it may be my favorite iteration of the bag yet.

Patent Leather Ballerinas

Prada

Patent Leather Ballerinas

These patent leather moccasin-style ballerinas are basically the only flats I can think about right now. (Heads up that the boot version is already sold out.)

Prada Aimée Large Re-Nylon Shoulder Bag With Grommet Detail

Prada

Aimée Large Re-Nylon Shoulder Bag With Grommet Detail

The Aimée bag is already all over my Instagram feed, and this grommet version is sure to capture the fashion crowd's attention.

Embroidered Single-Breasted Cashgora Jacket

Prada

Embroidered Single-Breasted Cashgora Jacket

A timeless Prada purchase if I ever saw one.

Teddy Bag Charm With Metal Ring

Prada

Teddy Bag Charm With Metal Ring

I cannot handle how adorable this bag charm is.

Shearling Driving Shoes

Prada

Shearling Driving Shoes

Peak cozy luxury in shoe form.

Prada Soft Sound Small Leather Shoulder Bag With Charms

Prada

Soft Sound Small Leather Shoulder Bag With Charms

Prada did the work for you and pre-added the charms to this new bag.

Chocolate Printed Leather Loafers

Prada

Chocolate Printed Leather Loafers

I hate to break it to you, but these are already on their way to selling out.

Sweatskirt

A dream winter skirt if I ever saw one.

Prada Arqué Naplak Patent Leather Shoulder Bag

Prada

Arqué Naplak Patent Leather Shoulder Bag

Another new iteration of the Arqué bag that's very much on-trend.

Suede Baseball Cap

I found this hiding in the men's section. You're welcome.

Patent Leather Mary Jane Pumps

Prada

Patent Leather Mary Jane Pumps

The perfect combination of quirky, retro, and chic.

Medium Leather Handbag

Prada

Medium Leather Handbag

This one's already fully gone viral, but I couldn't not include it in this rich brown hue.

Patent Leather Slingback Pumps

Prada

Patent Leather Slingback Pumps

These have all the makings of an It shoe.

Prada Re-Edition Printed Leather Mini-Bag

Prada

Re-Edition Printed Leather Mini-Bag

As expected, Prada's collection of leopard-print bags is quickly selling out.

Ribbed Jersey Skirt

Prada

Ribbed Jersey Skirt

Sometimes the simpler something is, the better.

Re-Nylon and Leather Medium Top-Handle Bag With Padlock

Prada

Re-Nylon and Leather Medium Top-Handle Bag With Padlock

This new bag shape is sure to be on all the fashion girlies' arms by fashion month.

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